The Fall 2011 Affliction campaign was a dynamic and integrated marketing effort that combined digital and print media to showcase and promote the latest line of Affliction Clothing. The campaign was done for the upcoming Project show in Las Vegas including a promotion vehicle wrap.
af•flic•tion: the passion that drives us to reach for greatness. we are inspired by those who live fast and are willing to endure pain and suffering to push the limits of what is possible. you embrace the ideology of “never say ‘i can’t,’ but ‘i am the first who ever has.’” your affliction makes you build when others buy. you believe in craftsmanship over commodity. your affliction makes you lead when others choose to follow. you create when others consume. you hear music when others hear noise. your affliction lets you see beyond the chaos as art emerges from within. you will rise, you will fall, but you will greet the challenge.
Promotional material including cards, store window display, posters, for both digital and print.